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Low start-up costs make cloud computing especially attractive to small businesses.
Low cost for infrequent use. Many cloud-based business services do not need to be purchased for one-time or infrequent computing. For example, TurboTax online is free for "standard" taxpayers.
Low on-going cost is fueled by fierce competition among vendors and resulting from efficient way of distributing services through large data centers.
Ease of management. No need to worry about keeping licenses current or purchasing additional hardware. Or backing up your data. Always have the latest version of the software available to use.
Scalability. High-growth companies can easily expand the number of users and locations at modest cost and rapidly.
Device and location independence. A cloud could be your desktop, or someone else's computer, or it could be a smart phone.
Rapid innovation. Because vendors are able to roll out new features incrementally, they can respond to user needs more rapidly.
Business Continuity. Cloud computing can allow you to continue to run your operation from anywhere, anytime.